National Small Business Week kicked off in Washington, DC this week and it looks like the next few days will be jam-packed for those attending. Discussions range from the impact of Small Businesses on America’s economy to Innovation and Social Media, and of course they will be announcing the winner of National Small Business Person of the Year.
I for one am particularly interested to hear what they have to say about Social Media and Small Businesses. Recently I have been talking to businesses of all sizes about how they are leveraging Social Media in more and more innovative ways. One trend I see emerging is the use of new Social Media tools to build deeper relationships with customers, one that goes beyond 140 characters and one that drives true engagement with the brand.
I thought that in the spirit of National Small Business Week I would share some of the innovative ways in which TokBox is being used to do that with you.
Real Life Plus is a virtual world that is actively engaging with their community to build their product. They haven’t launched yet, but they regularly get their community together on TokBox, using Broadcast Video Chat, to get feedback on features, to generate new ideas and keep their ears (and eyes) to the ground on what is happening in the gaming world. They simply circulate the chat URL and everyone hops on!
Long-time TokBox user, Scott Jordan from Scottevest, uses TokBox video messaging a lot to send video messages to his users rather than just emails. Whether he is trying to introduce a new product or answer a customer question, it helps to put a face to the brand and makes him stand out from the crowd. We were also interested to see self-confessed Marketing “geek” Lorraine Ball talk about using TokBox in the same way on the Marketing Tech Blog only last week.
The Marketing “geek” in me thinks that one of the most powerful ways to use TokBox to engage with customers is for customer service. My own personal belief is that customer service is one of the most powerful tools that any marketer has. If you receive high-quality service you not only form a positive opinion of that brand, but you’re also more likely to tell your friends about it. Couple high-quality service with being able to offer that service face-to-face, rather than via ‘phone or email, and I think you’re on to a winner.
We have been experimenting with doing this ourselves, hosting Broadcast Video Chats on TokBox for anyone to join with their questions, comments or ideas. We’ll be doing another one of those this Friday at 11am PST, so feel free to join us to talk about innovative ways in which you use Social Media tools, including TokBox, or simply to share your ideas with us! Just click on this link to join the call http://www.tokbox.com/Micky/TokBox-Community-Call
I look forward to talking to you then.